Fair Trade Mark
Since the launch of the first Fair Trade label (Max Havelaar) in 1998, Fair Trade, specifically Fair Trade coffee has been more recognized. The Fair Trade label became a certified standard to protect the producers by receiving a justified reward. At the same time, it follows the standards set by the International Labour Organization; to forbid hiring of child labour or slaves, provide a safe working environment, and protect the rights of setting up labour organizations. Fair trade also incorporates the rules by International Bill of Human Rights. The concept of Fair Trade also advocates for gender equality and to foster a long term business relationship between producers and consumers for a more transparent supply chain.
Now, the two fair trade certification standards that are internationally highly recognized are as follows:
The trademarks aim to increase consumers’ awareness to raw material trading which is important to farmers and workers who rely on this. Products with The FAIRTRADE Certification MARK means its producers and traders meet the Fairtrade standards, and are audited by the independent certification organization, FLO-CERT.
According to a 2013 GlobeScan survey carried out in 17 countries, nearly 6 in 10 consumers have seen the Fairtrade Mark. The Fairtrade Mark is most visible in the UK where 96% of the UK consumers have seen it, and in Switzerland, Netherlands and Ireland where 9 in 10 of those consumers trust it. The Fairtrade Mark has the highest level of trust in Switzerland (91%), followed by UK, Ireland and Netherlands.
Fair Trade marks are different from organic marks, though Fair Trade encompasses the elements of environmental protection and sustainability. More than half of the Fair Trade products in Hong Kong are organically planted, therefore, a lot of the Fair Trade products also come with organic marks.